6 July, 2018
Online designer fashion store; Net a porter has reported that its search for ‘pastel products’ has increased threefold since last September. They also declared pastel pink as the most commonly searched shade, closely followed by pastel blue.
While going full frontal with ice-cream hues might be a little bit too much, there are definitely sweet spots in the scoop of pastel hues that you can inject into your collections for the perfect hint of SS18.
Long gone are they days where baby pink was reserved for the youth. The shade is reclaiming itself as smart, sophisticated with a touch of elegance and is the perfect way for your customers to get a soft and refined look.
If your main collection contains an array of navy, it’s time to switch-up the shades. It’s calming, cool, serene and the fashion world is captivated. Pastel blue is the breath of fresh air needed in your collection to add that perfect touch of summer.
These sugary shades need to be parading straight into your stores, onto your rails, so they can be strutting straight back out your store on the body of your beautiful customers.